Uvisual's LiCha: A Blend of Tradition and Modernity in Tea Packaging

Golden A' Packaging Design Award Winner, LiCha, Showcases Taiwanese Tea with Western Sophistication

The inspiration for LiCha's packaging design came from the concept of "the affection of gifts". This concept emphasizes the brand experience of "sweet quality, fresh mellowness, and long-lasting aftertaste". The design team at Uvisual worked closely with local tea farmers in Taiwan to ensure that the packaging design reflected the rich and full flavor of the tea and its enduring aftertaste.

What sets LiCha's packaging design apart from others is its unique blend of traditional and modern elements. The design team at Uvisual created a Western-styled sophistication, integrating the classic and the chic. This approach allowed them to highlight the characteristics of different products with bright and colorful packaging. The result is a design that not only promotes the fine teas of Taiwan to the world but also creates a memorable brand experience for consumers.

LiCha's packaging design is more than just a container for tea. It is a gift, a token of affection that conveys the brand's commitment to quality and taste. The bright and colorful packaging is a visual feast, enticing consumers to explore the rich and full flavors of Taiwanese tea. Each package is a testament to the brand's dedication to promoting the fine teas of Taiwan to the world.

LiCha's packaging design has been recognized with a Golden A' Packaging Design Award in 2018. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. It honors products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Uvisual's packaging design for LiCha is a perfect example of how design can bridge the gap between tradition and modernity. It is a testament to the power of design to create a memorable brand experience and promote local products to a global audience. With its unique blend of traditional and modern elements, LiCha's packaging design is truly a gift that keeps on giving.